You only get one chance to make a first impression, and more often than not these days, your website is what’s going to make that first impression. 

Campbell-Sevey Inc., leaders in providing steam, air, and water industry solutions, has announced the launch of its newly updated website, www.campbell-sevey.com. The company said the new site and brand image more accurately depicts Campbell-Sevey’s services and product lines.

As part of its website redesign, Jackson Systems announced that it has improved the usability of the e-commerce function built into the site. The company said these changes have made this feature easier to navigate, more robust, and overall more HVAC contractor friendly. 

Contractors want their websites to sell. Yet, for many, this online avenue for reaching customers falls short of their desires — and makes them wonder which way to point fingers.

SPX Cooling Technologies Inc. announced the launch of its new SPXCooling.com website, which the company said has been completely redesigned to better serve its customer base.

Johns Manville (JM), a Berkshire Hathaway company, announced that it has launched a redesigned corporate website that consolidates the multiple websites it previously used to present information to the public and its customers.

Customers want websites that are organized, informational, and easy to navigate, while contractors want websites that attract visitors and ultimately convert them into customers.

Your website needs to work just as hard as you do, representing your company 24/7 online. You need to carefully plan and design your website to get maximum value out of it. Then you need to apply the best practices of search engine optimization (SEO) to make sure people find your site.

In tomorrow’s world, not optimizing for mobile is the equivalent of not having a Web presence today. It is essentially ignoring how potential customers want to find you and leaving money on the table.