More than two-thirds of homeowners like when their contractors offer a discount to pay in full, or in cash, for an HVAC service.

There are a number of variables that affect why homeowners decide to purchase HVAC equipment, so HVAC contractors have to learn the needs of their customers, so they can then understand why they buy, and then train techs to hone in on it.

A recent survey confirms that almost two-thirds of homeowners are following the “three-quote rule” when it comes to repairing and replacing HVAC systems.

Contractors have to be willing to offer a diverse range of payment terms that fit the needs of every one of their customers.

Most homeowners will get three bids for HVAC work, a new survey found. Marketing specialists say contractors should get in front of those potential customers before they pick up the phone, and then aim to stay there.

While HVACR contractors might not be charging a typical visit fee, many of them charge fees when a certain amount of work is done by the tech. Whether or not the customer is okay with that, all depends on the person.

A recent survey conducted by ClearSeas Research and The ACHR NEWS revealed that 71% of homeowners are more likely to call an HVAC contractor that includes pricing on its website.

Residential HVAC homeowner survey helps contractors sell at the kitchen table.

The unpredictability of lead times calls for trusted vendors, transparency, and honesty, and managing expectations.

The Clear Seas Research survey found, for example, that while 47% of contractors advertise via local print media, such as newspapers and mailers, only 22% of homeowners search for a contractor through print media.