You see them all the time. You can’t get away from them. Chances are, you’ve looked at them or even left one. For a business owner, it’s the elephant in the room, the 800-pound gorilla. If you run a business, you are almost undoubtedly aware of online reviews and how they may impact business, both positively and negatively.
It happens all the time: The hard-working crew at a small business loses customers thanks to the sour grapes of one person. It could be a disgruntled employee, an angry customer, or even a competitor. But as damaging as a bad review can be, positive reviews can be equally constructive.