Communication is an important part of your business. Effective communication can help you connect with your customers and team and will have a dramatic impact on your business growth. 

Air Reps LLC, of Bellevue, Washington, is expanding its territory to Oregon by combining operations with Oregon Air Reps, resulting in one unified presence under the Air Reps name. The move makes Air Reps LLC the primary Daikin Applied and Daikin North America HVAC equipment sales representative in the region.

When the comfort equipment stops working, it’s time to call the heating and cooling guy. As a contractor, it’s your job to educate customers on the roots of their problems and inform them how a whole-house approach is most beneficial.

While profit is essential to keeping the lights on, if making money is the only goal on the table, we may be headed down a road that leads to nowhere. But, what if the motivation were actually service itself?

Over the years I have found a sales formula that works very successfully. I use it to close every deal. It works for me; maybe you should give it a try.

The manufacturers provided The NEWS with a brief description of features included with each product. For more information, please contact the manufacturers or their distributors directly.

Be the best, otherwise your competitor is going to scoop in and take what’s yours. Are you up to the challenge?

USAC’s directors, Jeff Alloway and Alfred Cox, received the award from Chad House, an IAQ specialist at Fresh-Aire UV’s manufacturer representative, McAllister Associates, located in Altamonte Springs, Florida.

Do you have old-style salespeople or old-style marketing that are sales-focused and performing less than they did just three years ago? Make the shift.