This is a dangerous subject about which to write. For one thing, I know very little about the subject. Secondly, most of you out there probably either know all about it and consider yourselves experts, or you are like the rest of us who know just enough to be afraid of it. What topic is it?
After nearly 12 years of operation, Refrigerant Management Canada (RMC) has announced the launch of its new RMC Facebook page. RMC will provide regular updates about the industry and the environment.
With just over 100,000 downloads, CertainTeed Corp. said its mobile QR code app is helping to simplify how architects, contractors, distributors, and consumers access information about the company’s products. In conjunction with reaching this milestone, the company announced new features.
Western States Home Services has announced the launch of its new website. According to the company, the user-friendly site supplies information on its heating and air conditioning repair and installation services, customer testimonials, coupons and specials currently being offered, social media links, and more.
Lochinvar LLC announced that it has established an enhanced social media presence to foster increased interaction with industry professionals and provide new platforms for dialogue and discussion.
Not every conversation your employees have portrays your business in a positive light. Of course, these conversations have been going on for a long time in everyone’s business. But now that we have social media, they are not just confined to a small group.
With a new website packed with social media hook-ups, Triple A Air Conditioning (www.dfwairconditioning.com) said it can now get closer to its customers and provide quick response to their questions about air conditioning and furnace repairs and installations.
If one of your employees calls her boss an insulting or obscene name on her Facebook page, you might think you could fire her without fear of reprisal. But you could be wrong. One company found itself in exactly that situation.
Now I realize that people are reading this article in late January and those resolutions that you proclaimed so loudly three weeks ago are barely a faint memory. But this is also a good time to come up with some New Year’s resolutions for your business.
Owners of small businesses are not as concerned as they had been about their cash flow, many are planning on making a capital investment in the next six months, and those that are doing well in the current economic climate are using social media as a magnet to draw new consumers.
