Lochinvar LLC announced that it has established an enhanced social media presence to foster increased interaction with industry professionals and provide new platforms for dialogue and discussion.
Not every conversation your employees have portrays your business in a positive light. Of course, these conversations have been going on for a long time in everyone’s business. But now that we have social media, they are not just confined to a small group.
With a new website packed with social media hook-ups, Triple A Air Conditioning (www.dfwairconditioning.com) said it can now get closer to its customers and provide quick response to their questions about air conditioning and furnace repairs and installations.
If one of your employees calls her boss an insulting or obscene name on her Facebook page, you might think you could fire her without fear of reprisal. But you could be wrong. One company found itself in exactly that situation.
Now I realize that people are reading this article in late January and those resolutions that you proclaimed so loudly three weeks ago are barely a faint memory. But this is also a good time to come up with some New Year’s resolutions for your business.
Owners of small businesses are not as concerned as they had been about their cash flow, many are planning on making a capital investment in the next six months, and those that are doing well in the current economic climate are using social media as a magnet to draw new consumers.
I am the first to admit I am not a techie, and I am certainly not an early adopter of new technology. But since my slow start, I have become a complete convert to the world of social media.
I’ve been virtually meeting more and more contractors who are pushing to the forefront of social media, so it’s time to hand out a few more paper plate awards.