During years of editing this magazine and others in our industry, I’ve received various versions of this reply when asking a wholesaler for an interview: “We don’t like to talk about ourselves; we don’t want to bring attention to the business; we prefer flying below the clouds; or we don’t want to give away any secrets.” I’m a soft sell guy, and invariably my response was to say “thank you” and move on.
As an HVAC contractor, using social media to grow your business can seem like a daunting task. How could heating and air conditioning possibly make an impact in the world of funny animal videos, pictures of colorful coffee drinks, and memes? Well, it turns out that social media marketing is one of the most effective ways to interact with and learn about your customer base. Here are five tips to drive social media engagement for your company.
Networking is everything nowadays, folks. When I began my position at The NEWS, I was far from an HVAC expert; however, my managing editor suggested I join our LinkedIn group and many other industry-related groups to connect with HVAC professionals to learn from.
An increasing portion of the population becoming smartphone owners, coupled with nearly every home equipped with an email account, is causing a shift in the way we communicate with our customers daily. Throwing a stamp on an envelope and sending communication is simply not going to make the cut with our customers these days.
Bacharach Inc. announced the launch of its official Facebook page in May of this year. The new global corporate Facebook page will expand the presence and outreach of the company with information and updates to its growing customer base within the company’s focus markets of HVACR.
According to Chisult Insight Co. Ltd.’s Global and U.S. HVAC Market Research Report, the U.S. HVAC market is estimated to achieve 5 percent growth in 2017.
As part of an ongoing effort to improve the exhibitor and attendee experience, International Exposition Co. has expanded its social media efforts and enhanced its website for the International Air-Conditioning, Heating, Refrigerating Exposition (AHR Expo).
According to a survey conducted by the Society for Human Resources Management (SHRM), about 40 percent of organizations have a formal social media policy. The survey found that 69 percent of organizations engage in social media activities to reach external audiences, 31 percent of organizations track employee use of social media, and 43 percent block access to social media platforms on company-owned computers and handheld devices.
Welcome the New Year by allowing social media to turn your clients into friends and followers who “like” and “share” your stories within your community and across the globe.
Over time you have done a great job of keeping up with an ever-changing industry. How often have you considered advancing your business? Fortunately, there are some steps you can take today to take your HVAC business to the next level and increase your market share.