Have you ever heard somebody say this about a technician? “He really knows his stuff when it comes to the technical side of things, but his people skills really suck.”
Ask yourself how many sales reps you think the typical residential HVAC contractor has on staff. If you guessed one or two, you’re not even close. The average contractor has closer to 5,000 reps and doesn’t realize it.
The only thing worse than wading through a business downturn is to do so without a strategy. “Business as usual” doesn’t cut it when markets, consumers, or other conditions beyond your control turn against you.