Just as no two houses are exactly the same, neither are the homeowners who live there. While one may have the resources to make all the energy-efficient improvements to the house at once, another may have to make selective upgrades over time.

As a contractor in the cooling/heating trade, how do you feel about our company and services being marketed to retail customers via the Internet versus direct mail?

The Nexstar® Network Super Meeting 2013, held in early October in Indianapolis, was a successful, optimistic event, according to attendees.

When it comes to operating in a major metropolitan area, how much does size matter? 

Sure, your business is weather-related, but if it’s weather-dependent, then you have a significant marketing problem. 

Home- and building-performance contracting is gaining momentum, as illustrated by the recent ACCA Building Performance Forum sponsored by The NEWS. The second annual event saw a 19 percent increase in contractor attendance.

Your website is not a brochure; it’s a sales rep. If you want to grow your business, you need to change the way you think about your website. 

As the noted philosopher Mr. Michael “Iron Mike” Tyson once said, “Everyone has a plan, ’til they get punched in the mouth.”