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The NEWS and Ben Landers, president and CEO of Blue Corona, examine high-quality HVAC contractor websites and discern what makes them so successful.

Cloud computing involves being able to access services and store data over the Internet rather than relying on a local computing device (e.g., laptop, desktop, tablet) to run the software or store the data. 

Many contractors are crafting policies that spell out how and when social media can be utilized, both personally and on behalf of the company.

Customers want websites that are organized, informational, and easy to navigate, while contractors want websites that attract visitors and ultimately convert them into customers.

Your website needs to work just as hard as you do, representing your company 24/7 online. You need to carefully plan and design your website to get maximum value out of it. Then you need to apply the best practices of search engine optimization (SEO) to make sure people find your site.

Sales techniques really do work in all markets, and when they are not working, they are not being used correctly. 

It is necessary for us to step back and look at the big picture, at times, to make sure that our contracting firm is really headed in the right direction. 

There’s no question that video is effective, but how does that effectiveness translate into the marketplace? 

For the Kennihans’ dedication to their employees’ welfare and careers, Kennihan Plumbing, Heating, and Air Conditioning has been recognized as The NEWS’ Best Contractor to Work For in the East region.

When it comes to keeping employees happy, Conditioned Air Corp., Naples, Fla., does it better than most, which is why they are this year's Best Contractor to Work For in the South region.