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Besednjak tracked down Mindshare Technologies, a company that creates survey systems, and, while it took some convincing, created Customer Care Plus in 2009. Besednjak runs the service with business partner Mark Schmidt.

No one knows your business exists unless you make them aware of it. Proper marketing is essential to the success of an HVAC company, and many contractors have found success using the free advertising space afforded to them on the sides of their vans or trucks.

It is vitally important HVAC companies have a sound business strategy regarding the size and maintenance of their respective fleets of vehicles. Regardless of size, each fleet must make attempts at increased efficiency and proper maintenance in order to have sustained profitability.

The Internet has made it easy to craft and manage a personal brand. If you want to show up high in search engine results when someone looks for you online, a professional biography is fast becoming a requirement for today’s business executive.

The NEWS and Ben Landers, president and CEO of Blue Corona, examine high-quality HVAC contractor websites and discern what makes them so successful.

After more than 40 years, email is still alive and well and plays a key role within many successful marketing plans.

Kindness is key in personal and business relationships among bosses, employees, and customers. But, is there a limit or a trick to kindness that does not turn into being taken advantage of? 

The NEWS asked you to vote for your favorite DDA gold winner in the first-ever 2014 DDA Reader’s Choice Poll. Here are the results. 

Being punctual is about more than just minimizing your customers’ wait times — smart contractors recognize they are building trust with clients when their technicians arrive on time. 

The right program must fit your particular business model, functional requirements, spending range, operating system considerations, integration needs in terms of the other programs it must communicate with, and many more personalized factors. Is there one program that fits all these possible combinations? Of course not!