In part one of this series, I discussed how Facebook, Google+, Twitter, and Pinterest can help your HVAC business grow. Now that you understand a little more about social networks, I want to take the time to share some general best practices for using social media and some platform-specific strategies that I’ve found work well. 

There are a lot of social media networks out there that can help you connect with your customers online and on their mobile devices. In part one of this series, I’ll share some of the networks I’ve put to work for me and why they should be a part of your marketing strategy.

Every HVAC businesses should be utilizing video in their marketing strategies in order to increase engagement and conversation with customers. Whether it’s providing more thorough instruction on smaller fixes that consumers can make or giving a better look into the products and services your business provides, it’s a win-win for everyone.

In part one of this two-part series, I explained the importance of email marketing and what contractors and business owners in the heating and cooling industry need to do to effectively set up email accounts. Now that we have covered those points, let’s take a deeper dive into creating and launching a successful email marketing campaign.

In Part 1 of this series, I discussed some outside-of-the-box marketing techniques that I have tried with my HVAC business that have proven to be successful. The bottom line is that, whatever marketing techniques you try, you will only find success if you measure these efforts and determine if they are truly helping your business.

As a business owner, you’ve likely heard and even tried all the traditional marketing techniques to reach new customers, retain current customers, and increase your brand awareness. These traditional approaches are necessary to keep the business afloat, but what about the things that will help your company grow?

The millennial generation, born between 1980 and 2000, will make up 50 percent of the global workforce by 2020. Over the next six years, this generation will climb the income ladder, purchase homes, and even start their own businesses. Here are some ways to begin cultivating and successfully acquiring this new customer base.

After more than 40 years, email is still alive and well and plays a key role within many successful marketing plans.

As an HVAC contractor, your focus is likely on everything but your website. This is completely understandable, especially when the phones are ringing. Here are some easy tips to get your website working for you, building your business every day of the year.