In my own personal experience, being a woman who has been embraced by the HVAC community, the common devisor is not gender related at all. I believe it to be a perceived lack of opportunity.

You have a sales team that is driven to increase leads and boost sales for your company. However, you can be doing a lot behind the scenes to help increase their effectiveness and cultivate long term loyal customers for your brand.

If you are a local business and you're not on Google My Business, also known as Google Local Business, you are losing customers to your competitors. Google Local Business lists your business prominently in the search results when people make location-specific searches for services you offer.

Marketing is a crucial aspect of an HVAC business. It is critical to convey important data and information to your customers, but not everyone will have the time and patience to read through large paragraphs and figures. So, what should you do? Make an infographic.

The Internet has plenty of information about ranking sites high on Google, but unfortunately, a lot of it is wrong or misleading. You will also find information about useful techniques, but on their own, they are not enough. The two-step method that we are going to discuss always works.

As far as gadgets are concerned, the smartphone has made several others obsolete. If you are a small business owner, the real cause for worry is the way the smartphone is changing the browsing habits of your target market. If your website is not mobile friendly, your sales figures may take a serious hit.