According to a recent survey done by Clear Seas Research, in conjunction with The ACHR NEWS, there’s a new “word of mouth” in town, and it’s what homeowners rely on to choose their HVAC contractors. The survey found that 67% of homeowners find their HVAC contractor via word of mouth/recommendation, including social media. However, “word of mouth” doesn’t mean the same thing it used to. Today’s homeowners have more options that just talking to someone and asking them for a recommendation.
The most successful trainers will realize that the relationship Gen Z has with technology fits right in with the present mindset of the HVACR industry.
How do we motivate HVAC contractors to do more refrigerant recovery? The ACHR NEWS posed the question to three industry experts on the front lines of the refrigerant transition. Here’s what they had to say about what that will take — and what we’re all going to be in for if we don’t.