In the increasingly competitive HVAC installation and repair market, contractors and small business owners are always searching for a way to gain an edge on their rivals.
The biggest objection commercial HVAC sales consultants hear is: “We don’t have the money to the replace HVAC equipment.” But, thanks to recent tax law changes, profitable commercial businesses now have the financial ability to pay you to swap worn out HVAC equipment for better comfort, greater reliability, and lower energy bills.
We’ve installed and serviced a lot of ductless systems (often called mini splits) over the years. They are great in several applications and offer many benefits, including high efficiency and no duct losses.
Sure, everyone wants new and more, but you can find better right where you are. More to the point: Every contractor loves to acquire new customers, but you’ll find more spending at higher levels plus referrals at a fraction of the marketing costs with the customers you already have.
As we start a new year, there’s one question every HVACR owner and manager needs to ask themselves: “How can I make this year even better than the last?”
When it comes to running a solid organization, there isn’t a lack of advice out there. From business books and podcasts to conferences to your buddy sharing his silver bullet over the grill, you’re likely overwhelmed with possible ideas for improving the way your HVAC company runs.
It seems obvious that profit is desirable, maybe even virtuous. If society at large fails to understand the essential goodness of profit, certainly a capitalistic HVAC industry should acknowledge it.
Recently, there has been a great deal of conversation among contractors regarding the new concept of selling HVAC equipment on the internet. While the pros and cons of a consumer buying equipment online and finding a local contractor (or having one “selected” for them) are many, that is not the purpose of this article.