Regardless how many times we marketers have been hung up on, you can’t deny we play a crucial role in a company’s development and the growth of the HVAC supply chain, as a whole.

You’ve been waiting all year for the phone to ring and the bank account to start its recovery. Now that it’s here, are you prepared? 

What is the underlying problem with this system, and what do you need to do in order to get it operating properly?

Making sure the right employees are in place, hiring based on quality rather than need, adding value for employees by implementing merit-based programs and systems that reward them for doing great work, delegating, and clearly communicating company goals are essential parts of a successful culture. 

Whether the busy season has begun yet or not, I believe it is a good idea to take a quick check of all of your operations systems each year to make sure everything is in place when things really do get busy. For many of you, this may be a regular routine you practice on an ongoing basis. For the rest of us, we should make it part of a regular routine. 

Work with professionals who can help you set a strategy, build the plan to get there, and keep you on track. Then, stick to it. The reality of doing this will be a win for you, your company, and your customers.

Over time, the fortunes of multiemployer plans and their participants mirrored the economic conditions of the industries they served. Eventually, many of these plans became unfunded, and that is where all the trouble really took root.

Life sure is strange. I find myself appearing in the pages of this fine publication after more than 30 years of working for a competitive magazine. And, yet, it’s like a homecoming of sorts.