Are you still questioning the need for reviews in your company? I hope not. Everyone in your company deserves to know and understand the direction the company is headed and their role in the company’s future. 

Listening is the key to communication. Many people think negotiations are all about talking, but they’re really about listening.

Let’s face it — the HVACR industry simply isn’t portrayed as the vital and necessary component of modern living it should be. It’s not portrayed as being sexy or fun, but the truth is the HVACR industry truly is vital to our way of life. 

Few HVAC sales professionals canvass anymore. Canvassing is seeking business door-to-door. It’s personal marketing at its most fundamental level. If you want more sales for yourself or your business, maybe you should try canvassing. Here’s how to do it.

I’m sure we’ve all read studies that show fewer than 10 percent of the population sets goals, less than half of these people achieve their goals, and yet everyone believes goal setting is very important. So, why do we all agree having goals is important yet more than 90 percent of us don’t set them? 

PBP can be one of the greatest things to ever happen to a business, but it can also be a very costly and divisive thing, as well. Any business must proceed with caution if it decides to implement PBP and may only do so after answering a few very important questions and preparing to put in a lot of work to both create and support the program.

It’s time to change how you do business. Stop making it about the sale, and stop trying to sell to your customers. Instead, take a totally different approach and start working on serving your customers. 

Training needs to occur at all levels of the company. It’s just as important for a comfort consultant or sales engineer to be trained on the latest technologies in the models he or she is selling as it is to train the actual installer on that equipment’s actual installation methods. 

At Jon Wayne Heating and Air Conditioning, we have been offering home-performance services for many years. But, how do we do it, and what exactly are we doing?

At this point, the Internet and smartphones have taken over the business marketing scene and that means it is in the best interest of HVAC contractors to consider showcasing their skills and services appropriately.