The reality is that it’s hard to manage the behaviors of your team day in and day out. After all, this responsibility spans the entirety of your business and includes every employee.

Whatever circle you focus on is the circle that grows, and the other circle shrinks. If you spend most of your day focusing on things you have no control over, your Circle of Concern will grow and your Circle of Influence will shrink.

The key to high close ratios and record sales is listening … listening to find, to be exact. Listen to understand their point of view, their challenges, their concerns, their objectives.

Here are five things you can do to grow your company’s value by boosting your profits, starting today.

A 2013 study by CEB and Google, From Promotion to Emotion, shows that we feel personal, emotional risk when making a major decision. You can lose credibility, trust — even your job — if you’re wrong.

The digital age reinforces two timeless messages of marketing. First, know your audience, and second, allow them to respond to you in the manner they prefer. Offer options.

Pricing touches virtually every aspect of your business, fitting snugly inside the marketing discipline and artfully tying together your business philosophy as well.

Without mechanical refrigeration and air conditioning, the nation is fundamentally different.

Think about your favorite brands and chains — no matter what location you go to, they have a strong sense of consistency among their employees and products that keep you coming back.

In thinking about that lesson and the long list of things I wanted to accomplish this year, I came up with the top three things I need to focus on at my business. I have also developed them into themes, so I can get the team to rally around my priorities. y technicians can be a huge headache for contractors. Fortunately, when it comes to side jobs for family and friends, the savvy contractor has the ability to turn the issue on its head.