For many of us, the lifetime value of a new customer is high and is worth earning with a unique offer. Your initial sale or service may just be the first step in what may be a long and profitable relationship, if handled correctly. 

Creating a culture of teamwork is a long-term process and one of the single most important characteristics of all great service companies I’ve been around. Remember, the goal isn’t simply getting people to play on the same team — it’s helping them want to play.

Nearly all of the causes you’ll be asked to support are worthwhile causes. It’s important for you to make wise business decisions regarding where and how to spend the funds you’ve allocated for such purposes.

Google has made some serious changes recently and more are on the way. You can use these changes to your advantage or you can fall behind those that do. Which choice will you make?

Always keep your finger on the pulse of how your business is growing and pay close attention to what percentage of your overall business each lead type is driving. Allowing too much of your business to be placed in someone else’s hands is a very dangerous proposition.

If you’re responsible for the advertising and marketing in your company, I’m sure you often take notice of other company’s marketing efforts when you see and hear them. Even when it’s outside of our industry, it’s always interesting to see how other people try to get their phones to ring.

A supervisor’s basic job is to ensure the work he is supervising is manufactured or installed properly to meet the specifications of the customer as efficiently as possible, and the most important skill he needs to accomplish this goal is good communication. 

By obtaining customer authorization and then implementing recurring billing to recover overdue invoices, you can better ensure your business is paid for services it rendered without having to revert to sending past (and potentially future) clients to third-party debt collection services.

Communication is an important part of your business. Effective communication can help you connect with your customers and team and will have a dramatic impact on your business growth. 

While profit is essential to keeping the lights on, if making money is the only goal on the table, we may be headed down a road that leads to nowhere. But, what if the motivation were actually service itself?