Bruce Merrfield is president of Merrifield Consulting Group Inc., Chapel Hill, N.C. For more information, call 919-933-7474, e-mail bruce@merrifield.com, or visit www.merrifield.com.
“Innovate or die” is not news. But, innovation requires companies to change, and unfortunately, most can’t do much more than fine-tune their past. So how do we change how we’ve been trying to change?