Mark Olinghouse has an extensive background in helping commercial service companies grow. His resume is what made him an ideal person to speak with Aire Serv franchisees about the commercial service program available to them.
Phrases like "owning the customer" and "a customer for life" can conjure up a lot of emotions for business owners. One method of locking in the customer is getting a long-term commitment to service and replace HVAC equipment.
It's been a hot button amongst HVACR contractors for several years - unfair utility competition. Michigan contractors have been fighting to achieve a level playing field when it comes to marketing and performing service work.
The emergence of new low-sulfur heating oil is welcome news to manufacturers of oil-fired heating products, as well as distributors, contractors, and end users. It benefits the oil heat company, the service department, the image of the fuel industry, and the environment.
As a rule, furnaces don't travel too far to go from point A (manufacturer) to point Z (end user). Not many get to travel from Wisconsin to the South Pole. The lucky travelers in this story are 10 "highboy" Thermo Pride oil furnaces.
One of the most popular segments of any contractor gathering, such as the Quality Service Contractors (QSC), is the session where business owners swap success stories for the benefit of their peers and for a little extra spending money.
Attorney Sam Abdulaziz presented a seminar titled "An Analysis of Killer Subcontract Clauses and Hints for Subcontractors" at ISH North America. He said troublesome clauses on contracts can be dangerous for subcontractors unless they understand the document they are signing.
What is street marketing? If you ask Lorraine Ball, she'll tell you. "Street marketing is getting things done efficiently - doing things that your competitors don't do."
It didn't take long for Tom Mooney to grab the attention of his HVAC Comfortech seminar attendees. The sales manager for CCAC Air Conditioning & Heating, Corpus Christi, Texas, believes that "selling is solving problems."