Jim Hamilton is a business coach with Nexstar Inc. He has been in the plumbing, heating, cooling industry all his working life. For more information on Nexstar, visit www.nexstarnetwork.com.
I hear it over and over again: “I can’t find any good people to work for my company.” For owners who have repeatedly worked the employment-ad routine and come up empty-handed, they may no longer believe talented people exist. Maybe it’s not a case of reaching talented prospects, but rather a case of what you’re using for bait. In other words, why would I want to work for you?