Richard "Dick" Starr is president/CEO of The Enterprise Corp., an HVAC mechanical service agency operating throughout the Cleveland/Akron/Canton, Ohio area. In 2008, Starr became a LEED AP under the EBOM track, and in early 2009, Enterprise became the first MSCA Greenstar contractor in Ohio. He can be reached at rstarr@enterprisehvac.com.
Green has become a bandwagon term that encompasses anything from used furniture to your favorite push mower. Yet, somewhere in between we HVAC contractors need to educate the “greenwashed” buyers how our industry helps preserve our environment while protecting his bottom line.