We work with over 3,000 contractors a year and the No. 1 problem we help solve is “marketing control.” You’re a contractor. You control job flow, costs, time, design and personnel — but you often have no control of the marketing that generates the leads and sales.

Mistakes are powerful lesson builders. Email marketing inherently brings mistakes. That’s because it’s free and everyone who can push “send” can use it.

Some people just know how to strike gold when it comes to customer retention.

Above all sales strategies and techniques, there is one concept that reigns supreme in the golden halls of selling superstars. It’s not the money. It’s the service.

The never-ending cycle is supposed to work like this: Customers lead to an endless stream of purchases and referrals, which lead to another endless stream of even more purchases and referrals from their referrals.

Doing the little things matters. It’s easier than rebuilding a town. Make these part of your culture and the payoff will be strong.