Kindness is key in personal and business relationships among bosses, employees, and customers. But, is there a limit or a trick to kindness that does not turn into being taken advantage of? 

How costly is it to build and keep a relationship? More importantly, how costly is it not to build the relationship? You’re about to find out.

Selling (even upselling) is a service. Let no one tell you differently.  

If your leads aren’t paying off, there’s trouble afoot. 

A well-run maintenance agreement program can become your most reliable income stream

Stuff happens — quickly and without notice — and there are accidents, so named because there’s no one to blame for their occurrence. 

Contractors want their websites to sell. Yet, for many, this online avenue for reaching customers falls short of their desires — and makes them wonder which way to point fingers.

There’s no question that video is effective, but how does that effectiveness translate into the marketplace? 

The Internet has not taken over the world — yet. Facebook’s Mark Zuckerberg is thankfully not our sole model of social behavior. 

As a contractor in the cooling/heating trade, how do you feel about our company and services being marketed to retail customers via the Internet versus direct mail?