I just returned from a marketing seminar for a multistate distributor. Their message was “Change what you’re doing to change the results you’re getting,” which resonated.
It seemed like a good idea to get new tools. I
mean, it was Saturday, there were a ton of specials going on. Earlier that day,
I’d taken one of my old cars to my favorite shop for a little transaxle leak
You know that energy-efficient homes can also seal in and recirculate germs, allergens, and chemicals. You know this can cause health issues for occupants within the home. You know all this, but your customers don't. Thus, the largest issues facing IAQ in HVAC are your credibility and their awareness.
For
the fifth year in a row, "Fast Food" categories scored the worst
among U.S. companies for customer service. Definitions from compilers varied
from "rude and indifferent" to "inaccurate, unthankful."
A solid customer retention program costs 1/6 what it takes to acquire a new customer, and the rewards are higher transaction sizes, faster sales cycles, and more referrals. What I’m getting at is, customer retention is a real bargain.
You don’t see Viagra ads during The Tyra Banks
Show, but you do see anti-depressants advertised during the Nightly News. As
far as timing, Viagra ads perk up (so to speak) just before Valentine’s Day,
and Claritin ads hit as allergy season ramps up.
Balance is hard to achieve in marketing. Clients usually contend they want piles of leads, all the time, (you too?) yet fail to realize that keeping customers is of greater importance. It’s less exciting, but more profitable, especially in a declining economy.
