Thomas Stern is senior vice president of client services for ZOG Digital, a leading independent digital marketing company located in Scottsdale, Ariz. Stern can be reached at thomas@zogdigital.com.
Almost half the people in the United States use online directories to find businesses before purchasing local goods or services, according to research by BIA/Kelsey. Therefore, the importance of local search engine optimization (SEO) is growing for HVAC contractors.
