Your sales team can quickly lose its creativity if you turn them into little robots who only track the numbers these CRM programs are looking for. If your real goal is to increase sales, there are better ways to manage your sales team.

Technology is an important aspect of any business that desires long-term existence. The implementation of technology allows both the contractor and supplier to be mobile, connected, more intelligent, and flexible. 

Contractors should meet with their supplier and tell them about their changing expectations and what will be needed so they both can succeed. You must clearly communicate what you feel is necessary to succeed in today’s fast-moving marketplace.

The key to a successful training program is to design training that is irresistible to your contractors. If you provide a class hitting on an important topic to your local HVAC community, your class will sell out, and the folks who attended will be impressed with what your supply house can do for them.