Erick Vargas

Erick Vargas is the Director of Sales and Marketing at www.followuppower.net. He has consulted countless company owners and sales managers that are looking to manage and grow their sales. FollowUp Power is a Sales CRM provider for HVAC contractors based in Fort Lauderdale, Florida. You can find Vargas on LinkedIn.

What is a Sales CRM and Why Should You Care?

Learn how it can help your business

Erick Vargas

September 11, 2017

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A Customer Relationship Manager (CRM) is a type of software tool that companies use to manage and analyze customer interactions throughout the customer buying cycle, with the goal of improving business relationships with customers. A sales CRM takes this to the next level by driving sales related activities and keeping the sales team accountable to a defined sales process.

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Erick Vargas

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What is a Sales CRM and Why Should You Care?

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