As a contractor, you spend a lot of money to bring new customers to your businesses. You have to worry about the intricacies of marketing and advertising, and you try your best to treat every customer like gold…until you don’t.
I was recently speaking with a contractor who created an Inside Sales position in his company. He made this change because he recognized that recovering revenue that would otherwise be lost is a huge opportunity. To him, it was a no-brainer. An Inside Sales person can recover a great deal of revenue.