It seems that many distributors believe their information has to be kept secret, especially among those of the Baby Boomer generation. As for Gen Y, sharing and collaboration are cornerstones of many of their business models. So which is the wisest in the distribution industry?
Have you ever found yourself at a loss when trying to understand, attract, or retain Gen Y customers or co-workers? Generation Y, a.k.a. Millennials, are generally defined as those born between 1980 and 2000. They’re the techie kids, who some think only care about smartphones, hash tags, mobile apps, and constant change.