Bob Bly

Getting old is like using toilet paper: the closer you get to the end, the faster it goes.

Several times a week I get asked by someone I don't know to do something I don't want to do -- for free.

Subscriber WG asks: "How often should we contact our customers with a newsletter?"

I was browsing in Barnes & Noble a few weeks ago and accidentally stumbled across a book titled "Facebook an Hour a Day." The hook was that amazingly, you could do Facebook marketing in — ta-dah! — ONLY an hour a day.

When I started as a freelance copywriter in the early 1980s, one of my plum assignments was writing articles.