Evaluating the Value of Channel Rebates
Overcoming the psychology of losing a price savings
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Bruce Merrifield
Bruce Merrifield has served as a consultant for the world of independent distribution channels since January 1980. He is widely recognized as a pioneering authority on both “Cost-To-Serve Economics” and “Line-Item, Profit Analytics Management” for distributors. His “Strategic Insights for Distributors” essay series reflect this work. For more information, visit http://www.merrifieldact2.com. Contact him at bruce@merrifield.com.
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