Why a Channel Incentive Program is More Important Now Than Ever
Don't let channel incentive programs take a back seat
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Mark Herbert
Mark Herbert is president and CEO of Incentive Solutions. ISI has been running channel incentive programs for HVAC manufacturers and dealers for over 30 years. Incentive Solutions currently manages more than 220 programs, many of which are in the plumbing, heating, and cooling industries. Contact him at mherbert@incentivesolutions.com. For more information, visit www.incentivesolutions.com.
ARTICLES
Solidify Partnerships With Incentives, Education
Structured properly, programs motivate contractors to tout the best of a brand
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Using Analytics to Align Channel Partners' Goals with Your Own
Your goals and the goals of your channel partners will always be misaligned – or will they?
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