Laura Broman

Laura Broman is a marketing content specialist for HMI Performance incentives. She is obsessed with writing and does it as much and as often as she can. Contact her at lbroman@hmiaward.com.

Market Insights into HVACR Contractor Buying Decisions for Distributors

Channel erosion, fierce competition, and e-commerce are reaching into the HVAC contractor market

Laura Broman

August 28, 2021

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If you’re a distributor in any B2B industry, you’re likely often wondering how your business stacks up against the competition from a contractor perspective.

The Brave New World of Incentives in 2019

A strong economy with a high consumer confidence means a positive forecast for incentives

Laura Broman

March 1, 2019

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Overall, 84 percent of businesses now use some form of non-cash rewards.

HVAC Trends: Greener, Smarter, Better

Innovation is forcing HVAC companies to get creative

Laura Broman

February 5, 2019

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Whether you’re an HVAC manufacturer or distributor, being able to push out your fancy new gadget depends on someone down the line actually being able to use it.

During this webinar, we will discuss what acidic condensate is, how it’s formed, and the damage it can cause if not properly treated—while hitting on the latest regulations that are driving the adoption of condensing technology.

On Demand Use the power of AI to your advantage to book more jobs and gain more operational efficiencies during busy season this year! See how an AI Employee can help you save time by qualifying every lead for you, automatically responding to incoming leads, and working overtime so you don’t have to.

Laura Broman

ARTICLES

Market Insights into HVACR Contractor Buying Decisions for Distributors

The Brave New World of Incentives in 2019

HVAC Trends: Greener, Smarter, Better

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