Will Merritt

Will Merritt is a managing partner for Effective Media Solutions, a full service HVAC Marketing Agency based in Charlotte, NC. Work with someone that understands your HVAC business! Contact: will@myeffectivemedia.com.

Should You Hire an HVAC Marketing Company?

A marketing partner can save a contractor time and money

Will Merritt

October 24, 2021

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The right marketing company can become a true business partner that is interested in your company succeeding.

Selling Value to HVAC Customers, Instead of Just System Changeouts

Advertising too much for system replacements could be a mistake

Will Merritt

February 18, 2021

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Nurture the relationship between homeowner and contractor for improved sales.

Letting HVAC Customers Buy Cheaply Isn’t the Right Decision

Customers can’t afford to go cheap on their HVAC systems

Will Merritt

December 24, 2020

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Can you afford to buy cheap when it comes to air conditioning? Definitely not.

The Landscape of HVAC Leads in 2020

How to take advantage of new trends in marketing

Will Merritt

August 16, 2020

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As a heating and air conditioning company owner; where do I get leads from today? Where do I put my money today?

How are HVAC Companies Dealing With Coronavirus?

Looking at the impact and reaction from the industry

Will Merritt

May 30, 2020

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We have a whole new set of circumstances to deal with as our nation struggles through this pandemic.

Tips to Cultivate HVAC Business in the Slower Season

Increase Sales Moving into the Busy Season

Will Merritt

March 16, 2020

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Our heating and air business has to keep generating revenue even when the weather is not cooperating.

An HVAC Marketing Strategy for 2020

A well thought plan will help identify areas for growth

Will Merritt

March 2, 2020

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Looking forward, an HVAC marketing plan for 2020 can be the key to success. Do you have one?

How to Brand Your HVAC Company

Telling your company's story will connect with customers

Will Merritt

January 20, 2020

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If you humanize your company, consumers will identify with it. So, how do you brand your HVAC business in 2020?

HVAC Marketing Tips for 2019

As the world changes, make sure your marketing adapts

Will Merritt

October 14, 2019

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These simple HVAC marketing tips will strengthen your position in your local community.

Putting Yourself in the HVAC Consumer's Shoes

Think of things from their perspective

Will Merritt

September 30, 2019

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Consumers just want their A/C system fixed. It’s time to take off the contractor hat and put on the consumer hat.

During this webinar, we will discuss what acidic condensate is, how it’s formed, and the damage it can cause if not properly treated—while hitting on the latest regulations that are driving the adoption of condensing technology.

On Demand Use the power of AI to your advantage to book more jobs and gain more operational efficiencies during busy season this year! See how an AI Employee can help you save time by qualifying every lead for you, automatically responding to incoming leads, and working overtime so you don’t have to.

Will Merritt

ARTICLES

Should You Hire an HVAC Marketing Company?

Selling Value to HVAC Customers, Instead of Just System Changeouts

Letting HVAC Customers Buy Cheaply Isn’t the Right Decision

The Landscape of HVAC Leads in 2020

How are HVAC Companies Dealing With Coronavirus?

Tips to Cultivate HVAC Business in the Slower Season

An HVAC Marketing Strategy for 2020

How to Brand Your HVAC Company

HVAC Marketing Tips for 2019

Putting Yourself in the HVAC Consumer's Shoes

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