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Will Merritt

Will Merritt is a managing partner for Effective Media Solutions, a full service HVAC Marketing Agency based in Charlotte, NC. Work with someone that understands your HVAC business! Contact: will@myeffectivemedia.com.

Articles

ARTICLES

Putting Yourself in the HVAC Consumer's Shoes

Think of things from their perspective

Will Merritt

September 30, 2019

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Consumers just want their A/C system fixed. It’s time to take off the contractor hat and put on the consumer hat.

Four Tips to Avoid Losing an HVAC Sale

How to show you’re the right choice for the customer

Will Merritt

August 6, 2019

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As contractors, we wonder constantly: From quote to quote, why did we win this job but lose that one?

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How Tariffs Will Impact HVAC Pricing

A New Heat Pump for Heating, Cooling, and Hot Water

New Heat Pump Technologies Make Their Debut

New Research Shows HVAC Cleaning Could Be Key to Building Decarbonization

Streamlining HVAC With AI

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July 11, 2024

A Burning Question: What is Acidic Condensate?

During this webinar, we will discuss what acidic condensate is, how it’s formed, and the damage it can cause if not properly treated—while hitting on the latest regulations that are driving the adoption of condensing technology.

August 15, 2024

Using AI to Increase HVAC Contracting Profits

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