Lead Generation Tip for HVAC Contractors: Target Homeowners by Credit Score
Taking credit scores into account can improve the precision of your marketing
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Dale Filhaber
Dale “Data Dale” Filhaber is president of Dataman Group Direct, a direct marketing company based in Boca Raton, Florida. A past president of the Florida Direct Marketing Association, she has published several books on lead generation and runs an award-winning blog called “Ask Data Dale.” She has spoken for organizations including the national Direct Marketing Association, the Public Relations Society of America, and the Small Business Administration and has published articles about different phases of direct marketing in numerous industry magazines. Contact her at (800) 771-3282 or dale@datamangoup.com.
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