Elaina Wellstead

Elaina Wellstead is President of CHANGE HVAC Marketing, a full-service marketing firm. Elaina grew up around the HVAC industry and recognized that residential contractors – with their limited time and marketing training – needed help promoting their companies. This led her to open a marketing company that is 100% focused on HVAC. For more than 25 years, she has worked with manufacturers, distributors, and local contractors to effectively market their businesses and grow their bottom line, by building their brand and helping them avoid common marketing missteps.