Randy Redinger is the former owner of contracting companies in the plumbing, HVAC and hydronic heating fields. He says it’s his mission to help contractors avoid having to go through the pain of bad business practices by teaching them to truly understand their businesses. His consulting company is Milestones Inc. Visit www.mapyourmilestones.com and email him at randy@mapyourmilestones.com.
Last time we talked about how sales is a two-step process. We talked about the three major things customers use to decide whom to hire: trust, feeling listened to and getting a good deal (price is a part of this).
How many times have you seen this happen? You get a call from someone who needs an expensive project done: a furnace, boiler, or water heater replaced, or maybe a remodel of their home that includes a new heating or plumbing system.
