Last time we talked about how sales is a two-step process. We talked about the three major things customers use to decide whom to hire: trust, feeling listened to and getting a good deal (price is a part of this).
How many times have you seen this happen? You get a call from someone who needs an expensive project done: a furnace, boiler, or water heater replaced, or maybe a remodel of their home that includes a new heating or plumbing system.
