Chris Lollini is the owner of Reputation Igniter, a one-of-kind agency that hyper-specializes in only Google Business Profile (GBP) optimization and ranking for HVAC companies. With over a decade of dedicated service to local HVAC businesses, and deep expertise in GBPs, Chris’ strategies ensure strong visibility throughout a business’ local service area aimed at driving more service calls and installs–not fancy BS marketing metrics that don’t contribute to the bottom line. His time serving in the US Navy as a nuclear engineer fostered his love for and commitment to the HVAC trade. Outside of that, he’s a devoted husband and father of three who loves to surf and snowboard whenever he finds the time.
Mastering your Google Business Profile, harnessing the power of online reviews, and prioritizing prompt communication are the three core principles that can drive success in the digital age.
First impressions, a distinguished brand, and the speed at which you respond to a potential customer inquiry are all crucial as the HVAC industry transitions from a replace to a repair market.
With online reviews, and online presence in general, becoming one of the most important factors for potential new customers, HVAC contractors need to give more focus to how they are seen on different online platforms.
AI, especially its use in information gathering, needs to be harnessed by HVAC contractors if they want to be noticed when customers are searching for services online.
Today’s customers want quick communications and a responsive HVAC contractor, so it’s more important than ever to make sure rapid responses and customer service are at the forefront to ensure survival in an ever-evolving market.