Lillie Ross is the M&A / Corporate Development Lead at TradeKnight, a technology-forward platform that acquires and partners with residential and commercial trade businesses. With a background in investment banking, Lillie previously facilitated the sale of family-owned and private-equity-backed businesses in the trades. She can be reached at (630) 744-9833 or lross@tradeknight.com.
While new technology can certainly help streamline certain aspects of HVAC business operations, like accounting and inventory management, it still needs to be viewed as a tool to augment the capabilities of employees, not replace them entirely.