Michigan add-on/replacement (AOR) HVACR contractors, like many other contractors across North America, are getting socked from many sides during these trying economic times. Now along comes utility DTE Energy.
Reading the PHCC spring newsletter I found some interesting information the Federal Bureau of Labor Statistics had gathered: from 2004 to 2014, demand for HVACR mechanics and installers will blossom 27 percent.
OK, so we were a little off. Almost exactly a year ago (June 4, 2007, to be exact), The NEWS had this headline on page 1: “Gas Prices Predicted to Hit $4 per Gallon.”
The industry touts air filtering and purifying systems that get rid of a bunch of bad stuff. But I don’t think you can be successful focusing on the bad. What we are really selling in this industry is relief.
The racecar drivers got it right. They know how to keep cool. Now if only we could convince our a/c customers that they need to stay cool all of the time, life would be good! Wouldn’t it?
You can get a good cup of coffee a lot of places, but how many of you would prefer to go to Starbucks? People don't want just an iPod; they want the iPod Nano.
I have said it here before and I will say it here again: Since the average child watches 1,680 minutes of TV per week, we need to get an HVACR-related TV show on the boob tube. The idea here is to capture the attention of young ones to this industry.
Yes folks, pictures do speak a thousand words. Some need no words to express what is taking place in the photograph. I bet a few pop into your mind right now, especially photographs of historic events. But what about graphics?
For most people, sunny and 72°F are the perfect weather conditions. But then again, HVACR contractors are not like most people. They prefer temperature extremes and why not?
Depending upon your point of view, you might see storm clouds on the horizon or you might see the winds of change. Add to this, four critical dates in your customers’ futures.
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