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It’s no secret that the Feedback section is one of the best-read departments in The News. That’s because everyone has an opinion; contractors who offer their feedback are not afraid to pass along suggestions and voice their opinions — good or bad, indifferent or irreverent.

The News conducted a Web survey requesting comments on how Sept. 11, 2001, affected you personally and professionally. Here are readers’ thoughts.

Michael Senter recalls that morning all too vividly. It’s noticeable in his voice and his eyes. The CEO of ABCO Refrigeration remembers watching the horror unfold before him while standing outside his company’s Long Island City headquarters, located in Queens, just across the East River from midtown Manhattan.

The Contractors’ Secret Weapon HVAC contractors have a secret weapon, and they may not even recognize it. What is it? It’s their supplier. That’s right, their supplier of products, parts,

The best book I have ever read on the subject of advertising has a title that’s brief and to the point — How to Advertise. Originally published in 1976, the book is a slim volume and a quick read, but each chapter is filled with concise, numbered points that provide solid nuggets of information on how to produce the best ads.

How many times have you had a great story to tell, yet there was no one to listen to it? You know the kind — when you are lying in your bed, unable to sleep because you’ve just come up with a great idea.

SEPTEMBER 13 HVAC Refrigerant Transition And Recovery Certification (CFC) Testing International Service Leadership Milledgeville, GA 706-485-8775 16-17 Service Management Training National Training Seminars (NTS) New York, NY 866-878-7246 16-19 Foundations

Little Guys Have Staying Power In John R. Hall’s column on “big box heating and cooling” [“Welcome To Big Box Heating & Cooling — Maybe,” June 24], he named two

In these times of economic insecurity, the term “return on investment” can sometimes get down to a matter of immediate dollars and cents. But the HVACR industry may need to step back for a bit of broader perspective.

President George W. Bush presented an upbeat message on the firm foundation of the U.S. economy at his Economic Forum at Baylor University in Waco, TX. On the same day, however, the Federal Reserve noted some weakness in the economy.