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Millennials need to be marketed to by HVAC contractors.

New window units are quiet and efficient, and HVAC contractors may want to consider offering them to customers who need them on an emergency – or long-term – basis.

Regardless who’s running the call, trust your process, and the results will follow.

Here are five reasons HVAC contractors should be positive about the short- and long-term future of the industry.

While an HVAC contractor’s website can bring in the same revenue as a top salesperson, it rarely gets the same attention.

Competition for skilled HVACR technicians is becoming more intense, so contractors will need to put in significant efforts to retain their workforce.

HVAC shipments numbers have decreased at the start of 2023, but that does not mean contractors should be cutting their marketing budgets.

Nobody quite knows what the final rebate programs will look like, as they will vary from state to state.

It is time for contractors to take a good look at their businesses and get back to the fundamentals.

The latest refrigerant transition is well underway, with the 10% cut in the production of HFC refrigerants that went into effect last year. But there are growing concerns about some of the chemicals used in certain synthetic refrigerants, such as PFAS.