TYSONS, Va. — Surefire Local has acquired Sequoia IMS, a provider of advanced internet marketing and search engine optimization (SEO) services for HVAC dealers and distributors. This is the third acquisition by Surefire Local, having previously acquired Promio, a franchise marketing company, in 2016 and BringMeMyLeads in 2012. The merger of Sequoia into Surefire Local represents a unique and significant opportunity for Surefire to further expand into the home improvement vertical. Sequoia is a preferred online marketing vendor for Carrier®.

“We are excited to welcome Sequoia’s team to Surefire Local, with our combined resources, we will drive even greater results for all of Sequoia’s clients and welcome more HVAC businesses to Surefire Local,” said Chris Marentis, founder and CEO. “In a world where too many business owners have been burned by overpromise-and-underdeliver marketing solutions, Surefire Local enables our customers to bring in the quality leads they need by equipping them to see more, do more, and get more help. We call this hardworking marketing. It’s why major multi-unit organizations and thousands of local businesses across the country partner with Surefire Local. And it’s why people who experience our platform stay with our platform,” added Marentis.

The Sequoia investment strengthens Surefire Local’s ability to provide the digital marketing capabilities for home improvement business owners to remain competitive in the U.S. market. Customers will see what differentiates Surefire Local as they are introduced to the Surefire Local Marketing Cloud and its ability to amplify and strengthen their online digital presence.

“Surefire Local is the clear leader in hyperlocal marketing,” “This acquisition will instantly give Sequoia the ability to provide world-class brands in the HVAC sector a stronger online presence without missing out on key customer segments,” said Mitch Schwartz, CEO of Sequoia. “Sequoia’s ability to provide strong leads has just significantly multiplied by the access to the Surefire Cloud and its focus on AI [artificial intelligence] product innovation and our dedication to better serve and deliver for our clients.”