Bacharach Inc. has announced the launch of an updated website and brand identity. The company says it is revitalizing its logo, company colors, and redesigning its collateral materials to provide a clearer and stronger presence within their focus markets. The new brand identity more closely follows Bacharach’s strategic direction and focus of instrumentation solutions for the HVAC and refrigeration industries.

“The brand enhancements are more than just a logo makeover.” said Barry Phillips, vice president of marketing and sales for Bacharach. “It’s a reflection of our company’s commitment to over 100 years of innovation and support, making a measurable difference to our customers every day. We are leaders in HVAC&R instrumentation, and provide the latest product innovations in design, engineering, manufacturing, and support. We felt it important that the brand reflected our focus, strengths, and capabilities, and builds on our history of quality, durable, and reliable HVAC&R instrumentation.”

The rebranding and redesigned website also aligns the focus markets and applications with the company’s fixed and portable gas detection and monitoring instrumentation. A new style guide has been developed and is located on the company website to present the new identity, icons, and design elements also for use by authorized Bacharach channel partners.

Officials said the redesigned website continues in this direction with the addition of high-quality product images and improved navigation. Users can find detailed information about Bacharach’s products, related capabilities and applications on the new website, which also contains downloadable assets such as product manuals, brochures, instructional videos and data sheets, as well as a newly designed service support section and an area where visitors can keep up to date with company news and new project developments.

In the coming months, Bacharach plans to launch more new products and services, along with a new look on its marketing materials.

To see the newly developed website, visit www.mybacharach.com.