We made it to 2021, and it’s time for a fresh start. What is happening with your content marketing and public relations?

I would like you to consider looking at clients with empathy, and caring enough to do something extraordinary for them.

There is one more thing you need to add to your list of responsibilities before the New Year: Create your communications plan for 2021.

Like it or not, every business owner is a politician of sorts.

Service contracting has been recognized by the money guys as a smart investment.

Show that you are handling things, and assure your employees and customers that you are all going to get through this pandemic together.

As technical as we may want to become, our customers and associates still react to us better as people.

As one of the senior contributors to this publication, I thought it appropriate to provide my perspective on the current world situation.

It’s no secret that the internet has transformed how contractors market their services, attract new customers, and generate revenue growth.

Great leaders adopt the mindset of growth, abundance, excellence, success, and relentless, unwavering pursuit of their goals.