We live in a technological world where everyone is walking around with a camera and digital recorder in their pockets. Our behavior, at all times and in all places, is a legitimate concern.
In an effort to keep up with an ever-changing marketplace, contractors are taking steps to better position themselves before consumers, and industry associations are diversifying their offerings.
What works and what doesn’t work in a small business seems to evolve on a daily basis. This mantra rings especially true in the realm of HVAC marketing. Although digital marketing is gaining steam and popularity with contractors, some aren’t convinced the traditional means of advertising are dead yet.
Not everyone is lucky enough to ride out into the sunset on top. Think Brett Favre. The most important piece is to make sure you have prepared your business for your departure by the time it arrives.
Over 500,000 startups are born each year in the United States alone. Impressed by that number? Don’t be. Approximately 50 percent of those startups fail within their first year, and within the next four years, another 50 percent or more will fail according to the U.S. Census Bureau.