In a trade where reputation is everything, reputable contractors and associations are continuing to stress the importance of contractor licensing to homeowners and those operating without the proper licensing.
We live in a technological world where everyone is walking around with a camera and digital recorder in their pockets. Our behavior, at all times and in all places, is a legitimate concern.
In an effort to keep up with an ever-changing marketplace, contractors are taking steps to better position themselves before consumers, and industry associations are diversifying their offerings.
What works and what doesn’t work in a small business seems to evolve on a daily basis. This mantra rings especially true in the realm of HVAC marketing. Although digital marketing is gaining steam and popularity with contractors, some aren’t convinced the traditional means of advertising are dead yet.
Not everyone is lucky enough to ride out into the sunset on top. Think Brett Favre. The most important piece is to make sure you have prepared your business for your departure by the time it arrives.